Application of E-Commerce Recommendation Algorithm in Consumer Preference Prediction

Application of E-Commerce Recommendation Algorithm in Consumer Preference Prediction

Wei Wang
Copyright: © 2022 |Pages: 28
DOI: 10.4018/JCIT.306977
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Abstract

Through user characteristic information, user interaction behavior, commodity characteristic information, recommendation engine, and related technologies in data mining, this paper makes a more in-depth study, and analyzes the problems of "big data volume", "cold start" and "data sparsity" in the recommender system in modern business websites. In response to these problems, this paper transforms the problem of large data volume into the problem of large user groups. Then, after using the k-means clustering algorithm to divide the large user group into homogeneous user groups to alleviate the problem, a combination of collaborative filtering algorithm and content-based recommendation algorithm in the homogeneous user group is proposed to alleviate this problem. The experimental precision and recall are both around 0.4, and when W=0.8, the F value is the largest.
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With the rapid development of e-commerce, merchants put more categories on the shelves. Understanding consumer preferences and prompting consumers to quickly find their favorite products in many categories requires recommendation algorithms. Wu (2019) analyzed the characteristics of various data in different information sources, proposed a novel recommendation model, which can alleviate the sparsity problem by seamlessly integrating multi-relational data and visual content, and designed a computationally efficient learning algorithm MSRA to optimize the proposed model. The prediction method was introduced into a new vector to represent disease and applied the new vectorized data to a positive unlabeled learning algorithm to predict and rank long non-coding RNA (lncRNA) genes associated with disease (Peng et al., 2017). Bai et al. (2017) studied two main text representations for predicting cross-site purchase preferences, including shallow and deep text features learned by deep neural network models. Using extensive experiments on a large, linked dataset, they provide experimental results showing that leveraging social text to predict purchase preferences is promising. In listening experiments, fan noise signals were adjusted to the same loudness and the same preference compared to the normal reference sound by varying their levels in an adaptive program to quantify how changes in these two indices affect subjects’ preference and loudness judgments (Töpken & van de Par, 2019).

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