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The mobile phones subscription growth rate in Sub-Saharan Africa still remains the highest in the world. In 2010, there was a 50 percent mobile phone penetration rate, and forecasts show that close to 100 percent penetration will be achieved in 2021 (Ericsson Mobility Report, 2016). As a result of the high mobile phones subscription, access to mobile Internet (also called mobile data) in Sub-Saharan Africa has been rising steadily as well, with a current penetration rate of around 35 percent (Ericsson Mobility Report, 2016). The key driver for Internet use, or for people to go online in the developing world is social media (Philbeck, 2017). In Sub-Saharan Africa in particular, studies have shown that most individuals who access the Internet on their mobile phones, aim at accessing social media, and social media therefore, has become the greatest boost for Internet use in Sub-Saharan Africa (Wyche et al. 2013). Household and Individual ICT Access and Use survey carried out in three African countries namely South Africa, Kenya and Nigeria indicated that accessing social media was the main reason why people bought and utilized mobile data (RIA, 2012). Similarly, another baseline study conducted in 2014 in the Western Cape Province in South Africa found that 48 percent of Internet users indicated that their main reason for going online was to access social media (Calandro, 2015).