Ambidextrous Learning in Buyer-Supplier Relationships: The Role of Strategic and Operational Information Sharing

Ambidextrous Learning in Buyer-Supplier Relationships: The Role of Strategic and Operational Information Sharing

Ryan Atkins, Yuliya Yurova, Arvind Gudi, Cynthia Ruppel
DOI: 10.4018/IJISSCM.290355
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Abstract

Achieving competitive advantage in a dynamic environment requires firms to exploit their current capabilities and explore new opportunities through innovation. Organizational learning theory refers to these two types of focused learning activities as exploitation and exploration, and jointly as ambidextrous learning. Suppliers can play an important role in the learning process. This research focuses on the role of strategic and operational information sharing between buyers and suppliers in promoting ambidextrous learning. Based on a survey of supply chain managers in U.S. manufacturing firms, the findings indicate that sharing operational information promotes exploitative performance, while sharing strategic information promotes exploratory performance. Both exploitative and exploratory performance improvements positively relate to the buyer’s financial performance, but these relationships are moderated by the buyer’s product innovation strategy. Exploratory performance is particularly important for firms pursuing a high innovation strategy to maximize financial performance.
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Theoretical Model And Hypotheses

Organizational learning theory states that organizations adapt to changing conditions in the business environment by continuously learning and applying the lessons learned to achieve superior performance (Huber, 1991). An appropriate balance between exploration and exploitation in organizational learning is required. Exploitation, which focuses on the efficient management of current processes is shorter term and less risky, as opposed to exploration, which seeks new ideas and innovations and yields longer term outcomes and entails more risk (March, 1991). The successful balancing of the two forms of learning to maximize the firm’s desired goals is known as ambidexterity (Chandrasekaran et al., 2012; Lennerts et al., 2019).

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