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About Us

Zurab Mushkudiani

Zurab Mushkudiani is from the Republic of Georgia. He has a PhD. in Business Administration. He has been teaching for 16 years at the university and public high schools. In addition to teaching, Dr. Zurab Mushkudiani has been working as a PR specialist in Kutaisi City Council since 2002. He regularly takes active participation in different professional, educational, scientific and cultural projects, conferences, training, seminars and workshops throughout the world. He attended an English language intensive course in Edinburgh Language Academy (UK) and Training of Trainers Summer Institute (TOTSI) in the USA.. Right now he is attending Education Policy and Leadership Master program at AU.

Publications

Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee

The chapter reviews and analyzes in depth the role and importance of marketing digitalization strategies in small companies, using the example of Georgian handmade accessories...