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About Us

Zuleyhan Baran

Züleyhan Baran is an academic staff at Duzce University, Akcakoca Campus, Tourism and Hotel Management Department. Additionally, Erasmus Coordinator and Head of the Department. Conducts research on a wide range of topics; gastronomy, tourism, QFD, halal food, and next-gen technologies (VR, AR, MR, XR, etc.).

Publications

Meta Evolution: Digital Marketing in Tourism

Meta marketing, considered an evolution of digital marketing in the tourism sector, holds great importance in enhancing customer experiences and brand loyalty. This chapter...

Next-Generation Technologies in Health Tourism

Essential developments in health tourism indicate that technology is critical to the current health system. The digital age makes life easier by providing fast accessibility...

Robotization and Smart Technologies in the Hospitality Industry

New-gen technologies have profoundly impacted all aspects of life and various economic sectors. The tourism industry, known for its inclination towards innovation, has been quick...

The Future of Digital Tourism Alternatives in Virtual Reality

In this study, a review of the future of VR technologies for digital tourism alternatives will be presented. The general purpose of the research is to contribute to VR...

Tourism Experience Management and Marketing in Gastronomy

The tourism experience can drive the behavior of the contemporary tourist who travels to experience unique, extraordinary destinations and events. The concepts of tourism and...