Zohra Ghali

Zohra Ghali - Ph.D. in Marketing from the Faculty of Economic Sciences and Management of Tunis (University Tunis El Manar). She is now an associate professor in management and marketing in Saudi Electronic University. She taught and coordinated several courses in e-commerce, marketing, human resource, and management sciences at the Higher Institute of Management of Tunis and Saudi Electronic University. She is a researcher in marketing and the author of multiple scientific articles published in highly-ranked journals. Her research interests especially include consumer behavior, organic consumption, food and technology, and e-commerce. She is a trainer in communication marketing and commercial negotiation, a consultant in marketing, and a reviewer for many journals in marketing.

Publications

Business E-Negotiation: Specificities, Tools, and Challenges
Business E-Negotiation: Specificities, Tools, and Challenges
Zohra Ghali, Khadija Saidi. © 2024. 21 pages.
The emergence of the Internet and new technologies has upset the world of business. Indeed, nowadays, a growing number of business activities are conducted remotely, particularly...