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About Us

Zhuoxi Jiang

Zhuoxi Jiang is currently pursuing her Bachelor of Business Administration (Honors) in Accounting at Beijing Normal University - Hong Kong Baptist University United International College. Her interests include but not limited to the relationship between the accounting information and market efficiency, the role of audit in corporate governance, accounting and financial ratios.

Publications

Mafengwo: From Travel Community to Global Tourism Powerhouse

Mafengwo: From Travel Community to Global Tourism Powerhouse

Zhuoxi Jiang. © 2025. 16 pages.

This case study explores the transformative journey of Mafengwo, a leading travel platform in China, from 2015 to the present. It examines Mafengwo's strategic shift from a...