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About Us

Zhiying Jiang

Jiang Zhiying is the Head of the Master of Digital Marketing Progamme. Her research interest is using quantitative modeling methods to generate consumer and market insights. Her publications appear in the Journal of Interactive Marketing, International Journal of Innovation Studies, etc.

Publications

Examining the Usefulness of Customer Reviews for Mobile Applications: The Role of Developer Responsiveness

In the context of mobile applications (apps), the role of customers has been transformed from mere passive adopters to active co-creators through contribution of user reviews....

A Systematic Review of Research on ChatGPT: The User Perspective

This chapter investigates previous research themes and trending topics related to ChatGPT through a comprehensive analysis of the literature. An automated technique...