Zhiwen Evan Song

Zhiwen Song is currently a PhD candidate in Business Administration at the City University of Macau. Previously, Evan received his Master's Degree in International Hotel Management from City University of Macau and his Bachelor's Degree in Tourism Management from Jiangsu Normal University. Evan's research interests include tourism marketing, consumer behaviour, technology and human integration, human resource management, and enterprise management.

Publications

Trajectory of Innovation and Transformation on Yum Cha Culture (Dim Sum): Perspectives of Chinese Restaurants - An Exploratory Study
Trajectory of Innovation and Transformation on Yum Cha Culture (Dim Sum): Perspectives of Chinese Restaurants - An Exploratory Study
Wing Han Helen Lee, Ka Po Ben Chong, Jaliya De Silva, Zhiwen Evan Song. © 2024. 33 pages.
This book chapter attempts to scrutinize the impacts of innovation and transformation on sustainability of yum cha culture from industry perspective. The book chapter serves as...