Zhang Jieyao

Zhang Jieyao is a senior lecturer in the School of Management and Economics, Chuxiong Normal University, China. Her doctorate is from the Taylor’s University in Hospitality and Tourism with research on Pro-environmental Behavioural Intention towards Ecotourism in China. She has two postgraduate degrees; master’s in International Hospitality Management from the Taylor’s University and Hospitality Management from University of Toulouse, France. Her research areas include natural tourism, eco-tourism, and behavioural studies.

Publications

E-Commerce Revolution: Navigating Industry 4.0 for Competitive Advantage
E-Commerce Revolution: Navigating Industry 4.0 for Competitive Advantage
Zhang Jieyao, Jeetesh Kumar. © 2024. 20 pages.
The dynamic environment of the business world is full of uncertainty, complexity, and ambiguity. It is necessary to quickly understand market trends and customer needs...
Empowering Lifelong Learning: Embracing the Impact of Artificial Intelligence
Empowering Lifelong Learning: Embracing the Impact of Artificial Intelligence
Jeetesh Kumar, Zhang Jieyao, Joaquim Dias Soeiro. © 2024. 25 pages.
This chapter explores the dynamic relationship between lifelong learning and AI, highlighting AI's impact on education. It discusses how AI enhances personalized learning...