Zhanel Sheriazdanova

ZhanelSheriazdanova is a researcher majoring in marketing, mainly services marketing, from the Business School of the Kazakh-British Technical University of Kazakhstan. Ms. Zhanel's research interests are marketing and its specializations, chiefly consumer behavior, brand management, entrepreneurship, and innovation management.

Publications

Factors Influencing the Buying Behavior of Kazakhstan Women Cosmetics Consumers: The Role of Computational Marketing
Factors Influencing the Buying Behavior of Kazakhstan Women Cosmetics Consumers: The Role of Computational Marketing
Rajasekhara Mouly Potluri, Zhanel Sheriazdanova, Altynay Amankeldi. © 2024. 18 pages.
This research-based chapter examines the factors influencing (cultural, social, personal, and psychological) the buying behavior of Kazakh women in purchasing cosmetics and the...