Zeynep Merve Ünal

Zeynep Merve Ünal received her PhD degree in organizational behavior from the Marmara University in 2017. Her research interests involve meaningful work, humor at workplace, workplace spirituality, employee engagement, person-job fit/person-organization fit. She has published various book chapters that are related to corporate social responsibility, knowledge management, entrepreneurship, meaningful job design and contemporary leadership in the new era of COVID-19.

Publications

Digital Transformation in Contemporary Organizations: Creativity and Innovation in the 4th Industrial Revolution
Digital Transformation in Contemporary Organizations: Creativity and Innovation in the 4th Industrial Revolution
Zeynep Merve Ünal. © 2023. 24 pages.
The aim of this chapter is to shed light on the stages of digital transformation process on the basis of 4th IR. AI and its development processes are explained by digital...
Future of Work: Designing Meaningful Work Under the New Era of COVID-19
Future of Work: Designing Meaningful Work Under the New Era of COVID-19
Zeynep Merve Ünal. © 2022. 28 pages.
The aim of the chapter is to advance the framework of meaningful work under the new normal of COVID-19. The conceptualization of meaningful work is defined by the extensive...
Need for Leadership in Times of Crises: Integration of Modern and Post-Modern Leadership Approaches
Need for Leadership in Times of Crises: Integration of Modern and Post-Modern Leadership Approaches
Zeynep Merve Ünal. © 2022. 20 pages.
The aim of this chapter is to give a comprehensive framework through integrating the modern and post-modern leadership approaches in times of crises. The COVID-19 pandemic has...
An Entrepreneur Sees the Reward: The Importance of Intellectual Capital and Corporate Social Responsibility in a Company
An Entrepreneur Sees the Reward: The Importance of Intellectual Capital and Corporate Social Responsibility in a Company
Zeynep Merve Ünal. © 2022. 27 pages.
The aim of this chapter is to advance the understanding of how social entrepreneurs analyze and apply intellectual capital and corporate social responsibility within their...
An Entrepreneur Sees the Reward: The Importance of Intellectual Capital and Corporate Social Responsibility in a Company
An Entrepreneur Sees the Reward: The Importance of Intellectual Capital and Corporate Social Responsibility in a Company
Zeynep Merve Ünal. © 2021. 27 pages.
The aim of this chapter is to advance the understanding of how social entrepreneurs analyze and apply intellectual capital and corporate social responsibility within their...