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About Us

Yu-Chen Hung

Yu-chen Hung is a senior lecturer in the Singapore University of Social Science. Her research interests include consumer psychology, innovation adoption, digital platform strategy, and experiential marketing. Her publications appear in various international journals, such as International Journal of Research in Marketing, European Journal of Marketing, Journal of Business Research, Transportation, and Journal of Marketing Management, Electronic Markets, Journal of Product and Brand Management, etc.

Publications

A Systematic Review of Research on ChatGPT: The User Perspective

This chapter investigates previous research themes and trending topics related to ChatGPT through a comprehensive analysis of the literature. An automated technique...