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About Us

Yoke Chin Kuah

Kuah Yoke Chin holds a PhD in Finance from Universiti Tunku Abdul Rahman University, Malaysia. Currently, she is an Assistant Professor and Head of Department for the Faculty of Business & Finance at the same university. Her research interest fields are stock market and foreign exchange exposure.

Publications

Consumer Risk Perception Towards Cybercrimes and E-Commerce: The Case of Malaysia

The concept of this chapter is to review the literature for a research gap on risk perception among online consumers and the intention for online purchases in Malaysia. Online...