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About Us

Yingdan (Catherine) Cai

Yingdan (Catherine) Cai is a Senior Lecturer in Strategy and International Management at University of the West of England (UWE Bristol). Her research interests include emerging market multinational enterprises, cross-border M&As and corporate sustainability.

Publications

Examining Sustainable Packaging Designs in the Automotive Industry: A Case Study of a Luxury Car Manufacturer

This chapter investigates implementing sustainable supply chain management in packaging design within the automotive manufacturing industry. The study identifies how sustainable...