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About Us

Yajeshwar Seetul

YajeshwarSeetul holds a Bachelors Degree in Biotechnology and a Masters Degree in International Business Management with Marketing. Human behaviour is an area which stimulates his curiosity, especially how the society perceive modern scientific advancements. How beliefs and facts are wired to create a perception of reality will be constantly evolving and researchers should keep track of that evolution to ease the society into a better future.

Publications

Market Attitude Towards Genetically-Modified Food Products: A Developing Economy Perspective

Public/social behaviour is one of the main elements that determines the success or failure of any commercial product launched in the market, and food product marketing is no...