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About Us

Yael Lahav

Yael Lahav , Ph.D., is a Lecturer at the Department of Industrial Engineering and Management at the Shenkar College of Engineering and Design, and at the department of management at Bar Ilan University. She specializes in management in the public sector. Dr. Lahav obtained her Ph.D. from the Bar Ilan University. She participated in research on supply chain. The author can be contacted at yaellahav@shenkar.ac.il

Publications

The Impact of Social Media Influencers on Women's Online Purchasing Decisions: An Exploratory Study

This chapter explores the relations between social media influencers, consumers, and brands within the realm of social networks. Based on a study including 120 female...