Wing Han Helen Lee

Wing Han HelenLee currently works for University of Wales Trinity Saint David. Before joining the university as a faculty, Helen earned her Doctoral degree at The Hong Kong Polytechnic University and completed her Master degree at University of London, Royal Halloway. Helen has authored/co-authored a number of research articles. She has also served as a voluntary reviewer for different academic journals and conferences. Helen’s research interests include consumer behaviour, technology-human integration as well as service marketing and sustainability. Helen currently works for University of Wales Trinity Saint David. Before joining the university as a faculty, Helen earned her Doctoral degree at The Hong Kong Polytechnic University and completed her Master degree at University of London, Royal Halloway. Helen has authored/co-authored a number of research articles. She has also served as a voluntary reviewer for different academic journals and conferences. Helen’s research interests include consumer behaviour, technology-human integration as well as service marketing and sustainability.

Publications

Trajectory of Innovation and Transformation on Yum Cha Culture (Dim Sum): Perspectives of Chinese Restaurants - An Exploratory Study
Trajectory of Innovation and Transformation on Yum Cha Culture (Dim Sum): Perspectives of Chinese Restaurants - An Exploratory Study
Wing Han Helen Lee, Ka Po Ben Chong, Jaliya De Silva, Zhiwen Evan Song. © 2024. 33 pages.
This book chapter attempts to scrutinize the impacts of innovation and transformation on sustainability of yum cha culture from industry perspective. The book chapter serves as...