Waseem Hassan

Waseem Hassan is an academician, researcher, trainer and consultant as profession. He has been associated with academics since last nine years. He has completed his Doctorate in Management Sciences with majors in Marketing from China University of Geosciences, Wuhan, P.R. China. During his career, he has been involved in various activities along with his teaching. He is an active researcher and have published several articles in well reputed journals. His major areas of research interests are Marketing, Branding, Brand Management, Social Media Marketing, Customer Dissonance and Consumer Behavior. He is actively involved in National and International collaborations and carries a very good reputation in local and international academic circle. He is also part of National Business Education Accreditation Council as a Peer Reviewer. Currently, Dr. Waseem Hassan is associated with University of Central Punjab as Associate Dean, UCP Business School from the past 1 and half year.

Publications

Constraints of Ecotourism and Proposed Remedies: CPEC Based View
Constraints of Ecotourism and Proposed Remedies: CPEC Based View
Tanzila Samin, Faiqa Kiran, Waseem Hassan. © 2024. 21 pages.
The booming tourism sector encourages individuals to travel to experience new customs and celebrations, meet new people, learn about civilizations, and travel to discover nature...