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About Us

Vijaya Bhaskar Reddy Meegada

|M. Vijaya Bhaskar Reddy - Contributing Author|Dr. Vijaya Bhaskar Reddy is a highly qualified and accomplished individual with an exceptional academic background and a wealth of experience in the field of Economics. Having completed his MA (Economics)., M.Phil., Ph.D, possesses a diverse range of educational qualifications. These qualifications have provided him with an extensive knowledge base and a broad understanding of various disciplines, allowing him to excel in his professional pursuits. With over 16 years of experience and presently working to the capacity of Associate Professor at Sreenivasa Institute of Technology and Management Studies (SITAMS) in Chittoor, Dr.Vijaya Bhaskar Reddy has made significant contributions to the academic community. His expertise lies in the field of Economics and Management, where he has displayed a remarkable ability to understand and navigate the intricacies of this complex domain. He has been guided 2 Ph.Ds through JNTUA, Ananthapuramu and published 40 articles in National and International Journals. He has published 13 books and more than 25 papers presented in National and International Conferences or Seminars. Dr.Vijaya Bhaskar Reddy's is a member in various institutional committees such as NAAC, NBA, IIIC etc.. His dedication, expertise, and relentless pursuit of excellence make him a highly respected figure in the field of Economics and Management.

Publications

The Role of Sustainable Leadership in Ensuring Long-Term Success

Sustainable development is a novel interdisciplinary field of study. The field of sustainable leadership is an innovative approach to effective leadership that was recently...

The Application of Neuroscience in Leadership Development

This chapter discusses neuroscience and leadership and the necessity of brain understanding. Neuroscience's fundamentals are used in leadership research. The chapter examines...

Decoding Customer DNA: Leveraging Marketing Intelligence for Future Engagement

Exploring the depths of customer essence - their DNA - holds the key to unlocking profound marketing intelligence and cultivating enduring engagement. This paper delves into the...

Navigating Globalization and Digitalization: Strategies for Enhancing Digital Inclusion

This article examines the intersection of globalization, digitalization, and digital inclusion, emphasizing the need for equitable access to digital technologies and proficiency...