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About Us

Vijaya Bhaskar Reddy Meegada

Vijaya Bhaskar Reddy ’s role as an Associate Professor of Economics at Sreenivasa Institute of Technology and Management Studies plays a crucial role in shaping the academic and intellectual development of students while contributing to the field of economics through research and teaching.

Publications

The Role of Sustainable Leadership in Ensuring Long-Term Success

Sustainable development is a novel interdisciplinary field of study. The field of sustainable leadership is an innovative approach to effective leadership that was recently...

The Application of Neuroscience in Leadership Development

This chapter discusses neuroscience and leadership and the necessity of brain understanding. Neuroscience's fundamentals are used in leadership research. The chapter examines...

Decoding Customer DNA: Leveraging Marketing Intelligence for Future Engagement

Exploring the depths of customer essence - their DNA - holds the key to unlocking profound marketing intelligence and cultivating enduring engagement. This paper delves into the...

Navigating Globalization and Digitalization: Strategies for Enhancing Digital Inclusion

This article examines the intersection of globalization, digitalization, and digital inclusion, emphasizing the need for equitable access to digital technologies and proficiency...