Victor Tavares

Victor Tavares , Business Sciences, PhD, Master’s in Business Management and Degree in Economics. Coordinating Professor in Business Strategy and Brand Management, at ISAG - EBS. He was a professor at the Faculty of Economics of Porto and Researcher, at CICET – FCVC. President of the Technical-Scientific Council of ISAG – EBS. Coordinator of the Master in Commercial Management and Marketing. Business consultant in the areas of Brand Management, Strategy and Marketing

Publications

Compelling Storytelling Narratives for Sustainable Branding
Compelling Storytelling Narratives for Sustainable Branding
Paula Rodrigues, Ana Pinto Borges, Elvira Vieira, Victor Tavares. © 2024. 443 pages.
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for...
The Presence of Brands in the Metaverse
The Presence of Brands in the Metaverse
Joana Oliveira, Catarina Rocha, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Victor Tavares. © 2024. 18 pages.
This research emerges as a starting point in analyzing the requirements that brand managers should consider leveraging the presence of brands in the metaverse, considering the...
Foreword
Foreword
Victor Tavares. © 2021. 3 pages.
This Foreword is included in the book New Techniques for Brand Management in the Healthcare Sector.