Victor Tavares

Victor Tavares has a PhD in Business Sciences, Faculty of Economics, University of Porto, in 2005. Since 2007 is Coordinating Professor in Brand Management and Business Strategy at ISAG - European Business School. President of the ISAG Technical-Scientific Council. Coordinator of the master’s degree in Commercial Management and Marketing. Member of the Board of Directors of the Consuelo Vieira da Costa Foundation (FCVC). Researcher at the ISAG Research Center (NIDISAG), from 2009 to 2021. Integrated member of the Research Center for Business Sciences and Tourism of the Consuelo Vieira da Costa Foundation (CICET - FCVC), since 2021. He is the author of several indexed articles, papers, book chapters in the areas of Brand Management, and the book “Brand Management - An entrepreneurial approach to SMEs win in global markets”. Participation in presentations in various national and international congresses and member of the scientific committees in academic events. Consultant in the areas of Brand Management, Marketing and Strategy, since 1980.

Publications

Compelling Storytelling Narratives for Sustainable Branding
Compelling Storytelling Narratives for Sustainable Branding
Paula Rodrigues, Ana Pinto Borges, Elvira Vieira, Victor Tavares. © 2024. 443 pages.
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for...
The Presence of Brands in the Metaverse
The Presence of Brands in the Metaverse
Joana Oliveira, Catarina Rocha, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Victor Tavares. © 2024. 18 pages.
This research emerges as a starting point in analyzing the requirements that brand managers should consider leveraging the presence of brands in the metaverse, considering the...
Foreword
Foreword
Victor Tavares. © 2021. 3 pages.
This Foreword is included in the book New Techniques for Brand Management in the Healthcare Sector.