Veena Tewari

Veena Tewari is working as an Asst. Professor at the Ibri campus of University of Technology and Applied Sciences, Sultanate of Oman. Her research interests are Consumer Behavior, CSR and IT applications in Management.

Publications

Balancing Development and Sustainability: A Multilayered Machine Learning Approach to Modelling Complex Tourism Ecosystems
Veena Tewari, Swapnil Morande, Amitabh Mishra, Mitra Amini, Kanwal Gul, Shaik Mastan Vali. © 2024. 15 pages.
Forecasting future trends in tourism growth is imperative for sustainability planning, yet highly complex due to the sector's multifaceted nature. This study leverages...
Unlocking Innovation: Exploring Gendered Differences in Neural Activity During Creative Tasks
Swapnil Morande, Veena Tewari, Mitra Amini, Kanwal Gul, Jyoti Kukreja. © 2024. 21 pages.
Creativity and innovation are integral to progress, yet neurocognitive mechanisms underlying creative thought remain unclear. This EEG study examined gender differences in brain...
Driving Customer Experience With Transformational Neuro-Leadership: Redefining the Service-Profit-Chain
Amit Kumar, Arpana Kumari, Shuchita Singh, Veena Tewari. © 2024. 28 pages.
The service profit chain model (SPC) underscores the well-established correlation between employee and customer attitudes. It posits that engaged and satisfied employees can...
Tiny Tech, Big Impact: How AI-Enhanced Approaches Can Reshape Food Habits and Support Waste Reduction
Kanwal Gul, Sunita Panicker, Swapnil Morande, Veena Tewari. © 2024. 10 pages.
Eating disorders and food waste present urgent public health and environmental crises requiring innovative solutions. Advances in artificial intelligence (AI) and mobile...
Steering Generative AI Toward Beneficence: A Review of Constructive Deepfake Applications
Mitra Amini, Veena Tewari, Swapnil Morande, Mohit Kukreti, Amitabh Mishra. © 2024. 12 pages.
As generative AI advances, deepfakes are proliferating in sophistication and accessibility, spurring an arms race between media synthesis and detection. This chapter traces the...
Tracing the Future: Blockchain and IoT's Role in Revolutionizing Food Supply Chain Transparency
Swapnil Morande, Tahseen Arshi, Kanwal Gul, Mitra Amini, Veena Tewari. © 2023. 19 pages.
The chapter presents a comprehensive evaluation of the transformative role of blockchain and internet of things (IoT) in augmenting food supply chain transparency, primarily...