Veena Tewari

Veena Tewari is currently working as an Asst. Professor at the College of Business and Economics, University of Technology and Applied Sciences, Ibri, Sultanate of Oman. She is a Senior Fellow of the Higher Education Academy, UK. She has a mixed experience of 20 years in teaching, research, and consultancy. She has been on teaching assignments in East Europe, Middle East, Southeast Asia, and Northeast Africa. She has been an extensive traveler and has been to various countries by virtue of consultancy and research projects. She has publications both at the international and national level in various conferences, journals, book chapters and seminars. Presently she is serving as the editor in chief, board and advisory member for various journals, Marketing organizations and conferences. Her areas of expertise are consumer behavior in services, corporate social responsibility, entrepreneurship, and use of IT in management. ORCID iD 0000-0003-4025-9909.

Publications

Destination Branding and Mega Events: A Case of FIFA World Cup 2022 and Sultanate of Oman
Destination Branding and Mega Events: A Case of FIFA World Cup 2022 and Sultanate of Oman
Mohit Kukreti, Amitabh Mishra, Aarti Dangwal, Vishal Jain, Veena Tewari. © 2023. 18 pages.
Tourist attractions are often centered on mega sports events. Since the mega events have the potential to generate new revenue and enhance the appeal of the destination...