Víctor Hernández-Santaolalla

Víctor Hernández-Santaolalla holds a PhD in Communication Studies (awarded with honors). He is Associate Professor at the Department of Audiovisual Communication and Advertising at the Universidad de Sevilla (Spain). His research interests include ideology and popular culture, political communication, propaganda, and media effects. He is the Principal Investigator of the Research Group League of Research in Communication and Culture. Gender(s), Narrative, Ideology, and Visual Studies (LIGAINCOM).

Publications

American Psycho Universe: Capitalism, Blood, and Sequels
American Psycho Universe: Capitalism, Blood, and Sequels
Víctor Hernández-Santaolalla, Jorge David Fernández Gómez. © 2024. 20 pages.
Horror is one of the genres that has most exploited the possibilities of franchises, sequels or remakes. Precisely, the slasher subgenre is capital in the sense that such...
The Social Media Politicians: Personalisation, Authenticity, and Memes
The Social Media Politicians: Personalisation, Authenticity, and Memes
Víctor Hernández-Santaolalla. © 2023. 15 pages.
Social media brings to the forefront two very important factors to today's politics: the prominent role of the internet and the importance of personalisation which is closely...
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Víctor Hernández-Santaolalla, Mónica Barrientos-Bueno. © 2020. 457 pages.
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital...
The Social Media Politicians: Personalisation, Authenticity, and Memes
The Social Media Politicians: Personalisation, Authenticity, and Memes
Víctor Hernández-Santaolalla. © 2020. 15 pages.
Social media brings to the forefront two very important factors to today's politics: the prominent role of the internet and the importance of personalisation which is closely...
Advertising Discourse and “New” Ideologies in Spain
Advertising Discourse and “New” Ideologies in Spain
Víctor Hernández-Santaolalla. © 2019. 12 pages.
According to Pollay's metaphor, advertising works like a distorted mirror showing to society a slanted image of the reality. This means that, in spite of this reflected image...