Víctor García-Morales

Víctor J. García-Morales is Professor of Management at the Faculty of Economics and Business of the University of Granada (Spain). He received his PhD from the University of Granada and his primary research interests include the organizational capabilities of knowledge management and organizational learning. He has published in multiple journals such as Technovation, Information & Management, Journal of Business Research, Journal of Engineering and Technology Management, Industrial Marketing Management, International Journal of Technology Management, International Journal of Service Industry Management.

Publications

Can Business Intelligence Enhance Organizational Performance Through Corporate Entrepreneurship?
Can Business Intelligence Enhance Organizational Performance Through Corporate Entrepreneurship?
Rodrigo Martín-Rojas, Víctor Jesús García-Morales, Aurora Garrido-Moreno, Encarnación García-Sánchez. © 2020. 24 pages.
The dynamism of the knowledge society's technological complexity and the speed with which data are processed to obtain information relevant to the firm and to generate new...
Social Media Use and Customer Engagement
Social Media Use and Customer Engagement
Aurora Garrido-Moreno, Nigel Lockett, Víctor García-Morales. © 2019. 13 pages.
Social media has totally changed the way companies relate to the market, opening a vast array of new opportunities for firms to reinvent customer interactions. The strategic use...
Social Media Use and Customer Engagement
Social Media Use and Customer Engagement
Aurora Garrido-Moreno, Nigel Lockett, Víctor García-Morales. © 2018. 11 pages.
Social Media has totally changed the way companies relate to the market, opening a vast array of new opportunities for firms to reinvent customer interactions. The strategic use...