Vartika Bisht

Vartika Bisht is a doctoral student at University School of Business, Chandigarh University, Mohali. She received her Masters of Commerce degree from Panjab University, Chandigarh. Her area of interest is commerce and management and is engaged in research in the domain of marketing. She has presented research papers at six national and international conferences till date and has 1 book chapter published.

Publications

A Decade and a Half of Deepfake Research: A Bibliometric Investigation Into Key Themes
A Decade and a Half of Deepfake Research: A Bibliometric Investigation Into Key Themes
Vartika Bisht, Sanjay Taneja. © 2024. 25 pages.
The present study aims at conducting a bibliometric analysis on deep fake technology using the Scopus database. The time period taken into consideration is fifteen years...
Charting the Green Path: Analyzing Two Decades of Environmental Consciousness in Marketing
Charting the Green Path: Analyzing Two Decades of Environmental Consciousness in Marketing
Vartika Bisht, Sanjay Taneja. © 2024. 21 pages.
The chapter aims to analyze the results of green marketing and environmental protection through a bibliometric analysis being conducted for the same. A total of 291 documents...