V. Kiruthiga

Kiruthiga Velmurugan is a dedicated and accomplished academic professional with a strong focus on teaching and research. She is working as an Assistant professor in Faculty of Management, SRM Institute of Science and Technology, Vadapalani. She is specialised in both human resource management and marketing. She has published more than 70 research articles in international journals. Dr Kiruthiga V is actively engaged in contributing to the academic community and advancing knowledge in her areas of expertise.

Publications

The Role of Metaverse for Enhanced Employee Retention: Retail Leadership Training, Approaches, and Challenges
The Role of Metaverse for Enhanced Employee Retention: Retail Leadership Training, Approaches, and Challenges
M. Vaishali, V. Kiruthiga. © 2024. 14 pages.
In the ever-evolving retail industry landscape of digital transformation and virtualization, practical leadership training has emerged as a pivotal factor in enhancing employee...
An Epitome Shift in Consumer Experience: The Impact of Metaverse on the Retail Sector
An Epitome Shift in Consumer Experience: The Impact of Metaverse on the Retail Sector
V. Kiruthiga, S. Catherine. © 2024. 10 pages.
The retail industry is just one of several sectors affected by the fast-developing metaverse, a virtual reality environment that combines the real world and the internet. The...