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About Us

Uttam Kaur

Uttam Kaur is a research scholar of University School of Business, Chandigarh University, Mohali. Her area of interest is general management. She is currently in the final year of her Ph.D. program, specializing in marketing research. As a seasoned researcher, she possesses expertise in utilizing software such as PLS-SEM, SPSS, and AMOS. She has contributed to the academic community with the publication of a book chapter titled "A Typology of Digital Marketing Channels with a Special Reference to India," indexed in Scopus. Her ongoing research focuses on understanding consumer behaviors related to sustainability, with her primary research area centered around sustainability. Uttam Kaur is the corresponding author.

Publications

Understanding Corruption: Origins, Ramifications, and Remedies

This study underscores the critical importance of prioritizing efforts to combat corruption within the development agenda. Focusing on least-developed nations characterized by...

Incorporating Consumer Behaviour Into the Environmental Appraisal of Eco-Packaging: A Scoping Review

In the packaging industry, where customer behaviours at the end of life are critical to the success of environmentally friendly plans, the incorporation of customer behavioural...

Shifting Consumer Behaviors Towards Sustainability Through Eco-Packaging: An Examination of Literature and a Guiding Framework

The present study highlights the critical role that marketing plays in promoting sustainable consumption through eco-packaging. It does this by reviewing academic research in the...

Factors for Consumers to Contemplate Regarding the Adoption of Eco-Friendly Packaging

The rising adoption of environmentally friendly development principles at different levels in industrial and organizational platforms has coincided with the evolution of...

Innovative Eco-Friendly Solutions for Sustainability in the Packaging Industry

Businesses are under pressure to embrace innovation for their survival, efficiency, and environmental performance, and to gain a competitive edge due to the shifting ecological...