Trinidee Mercado

Trinideé Mercado is a graduate student at Stetson University in the Clinical Mental Health Counseling master’s program. She received her bachelor’s from Rollins College, double majoring in Psychology and Communication Studies with a minor in Sexuality, Women, and Gender Studies. She was awarded Outstanding Senior Scholar in the Social Sciences Applied Division at Rollins College in 2023. She is interested in the utilization of social media in trauma-based mental health interventions.

Publications

Investigating the Impact of Influencer Wishful Identification and Parasocial Relationships on Purchasing Behavior: Insights From Influencer Fan Data
Investigating the Impact of Influencer Wishful Identification and Parasocial Relationships on Purchasing Behavior: Insights From Influencer Fan Data
Trinidee Mercado, Ruonan Zhang. © 2024. 15 pages.
Influencers are a powerful tool in the worlds of communication and marketing. The relationships that influencers build with audiences can affect consumer behaviors as can the...