Tina Tomažič

Tina Tomažič is an Assistant Professor in the department of Media Communication at the University of Maribor, at the Faculty of Electrical Engineering and Computer Science. She graduated from the Faculty of Economics and Business and earned, in the Marketing field, an MSc in Economics and Business Sciences at the University of Maribor. She became a PhD at the Philosophical Faculty in the field of Information and Communication Science in Zagreb, Croatia. In the academic year 2007/08 she worked in Croatian Studies, the University of Zagreb, Department of Communication, in Croatia. During her work she participated actively in international conferences, round tables, and projects. She published several scientific and professional articles in significant international journals. She has been a guest lecturer at the University of Porto (Portugal) and University of Zurich (Switzerland). She is a member of the Editorial Board and a reviewer in some established international scientific journals. Her main research Interests are: Marketing, Psychology of Visual Communication, Media Communication, Strategic Communication, Product Placemet, Public Relations.

Publications

Unethical Advertising Techniques and Their Impact on Consumer Shopping Habits
Unethical Advertising Techniques and Their Impact on Consumer Shopping Habits
Žiga Domadenik, Tina Tomažič. © 2024. 21 pages.
Sellers and marketers use different strategies to maximise profits, focusing on personalised advertising experiences influencing customer behaviour. However, the advertising...
The Influence of Gender-Neutral Advertising on Digital Consumers' Advertising Attitudes
The Influence of Gender-Neutral Advertising on Digital Consumers' Advertising Attitudes
Tina Tomažič, Karmen Blažević, Jani Pavlič. © 2023. 15 pages.
Gender-neutral advertising has become an important approach in terms of digital consumers, shifting from traditional stereotyped values towards the inclusiveness of both genders....
Advertising Ethics in the Context of the Print Media Industry
Advertising Ethics in the Context of the Print Media Industry
Tina Tomažič, Katja Udir Mišič. © 2021. 18 pages.
In this research, the authors discuss the mass media from the point of view of economic interest versus corporate social responsibility. The authors prepare a high-quality...
360° Video as an Opportunity for the Inclusion of Product Placement
360° Video as an Opportunity for the Inclusion of Product Placement
Jani Pavlič, Tina Tomažič. © 2020. 27 pages.
This chapter focuses on 360 ° video in the context of product placement. At the beginning, a description of advertising related to profitability as an important factor for...