Tim Friesner

Tim Friesner is a Higher Education teacher, with more than 20 years’ experience within a range of learning and teaching, academic, and training roles in the public, private and university sectors. His professional expertise is in marketing, as well as innovation and entrepreneurship. Tim has been a director of popular online resource since 2000. He is also an Associate Lecturer with the Open University Business School, tutoring students studying topics including entrepreneurship, innovation and management.

Publications

Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner. © 2023. 324 pages.
By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for...