Thivashini B. Jaya Kumar

Thivashini B Jaya Kumar is a Lecturer at the School of Management & Marketing, Taylors Business School, Taylor’s University, Malaysia. She was awarded Bachelor of Business from Victoria University, Australia and Master in Management from Taylors University. Prior to entering academia, she was a business analyst with 3+ years of experience. She holds a PhD in Business with a research interest in service marketing, consumer behavior, international business and entrepreneurship. Currently she teaches service marketing and international business modules.

Publications

Harnessing Parasocial Interaction in Entrepreneurial Education: Virtual Mentoring for Distance Learning
Harnessing Parasocial Interaction in Entrepreneurial Education: Virtual Mentoring for Distance Learning
Thanuja Rathakrishnan, Thivashini B. Jaya Kumar, Feranita Feranita, Woon Leong Lin. © 2024. 29 pages.
This chapter examines the use of virtual mentors in distance learning for entrepreneurship education. Virtual mentors establish a strong connection with students via sharing...
Cracking the Code: Creating an Immersive Learning Environment Through a Digital Escape Room Adventure
Cracking the Code: Creating an Immersive Learning Environment Through a Digital Escape Room Adventure
Thivashini B. Jaya Kumar, Thanuja Rathakrishnan. © 2024. 19 pages.
Escape rooms are a cutting-edge method of evaluating student learning because they give them a scenario in which they must solve issues and solve puzzles using numerous clues and...