Theodore Tarnanidis

Theodore Tarnanidis is a researcher in the Business Administration Department at the University of Macedonia. He finished his postdoctoral research at the University of Macedonia, in November 2015, in the area of sustainable entrepreneurship. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A. from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on Decision-Making Processes in Sustainable Innovations and Entrepreneurship, Conjoint Models and preference measurement techniques, modelling of purchases and consumer behavior. His work has been published in various internationally renowned scientific conferences and journals mostly from the fields of Business Administration.

Publications

Social Media and Online Consumer Decision Making in the Fashion Industry
Social Media and Online Consumer Decision Making in the Fashion Industry
Theodore Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis. © 2023. 393 pages.
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use...
Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry
Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou. © 2023. 317 pages.
In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and...
How Social Media Affects Consumer Behavior in the Fashion Industry
How Social Media Affects Consumer Behavior in the Fashion Industry
Theodore Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis. © 2023. 14 pages.
Social media is experiencing unprecedented success in terms of usage levels. They cause significant changes in the way people connect and communicate with each other, in the way...
Review and the Use of PROMETHEE Methods in Marketing (Problems)
Review and the Use of PROMETHEE Methods in Marketing (Problems)
Theodore Tarnanidis, Jason Papathanasiou, Maro Vlachopoulou, Bertrand Mareschal. © 2023. 17 pages.
The method of PROMETHEE belongs to Multiple Criteria Decision Making (MCDM) techniques, which helps decision-makers to examine problems where there are multiple and conflicting...
Can We Fight EU-Racism in Football?: A Cross-Cultural Study
Can We Fight EU-Racism in Football?: A Cross-Cultural Study
Theodore Tarnanidis, Georgios Tsaples, Jason Papathanasiou, Stefano Armenia. © 2022. 14 pages.
The current study aims to examine the phenomenon of racism in football. The researchers collected data from people of all ages in the countries of Italy, Romania, Greece...
Measuring Sustainable Entrepreneurship in the Food Sector
Measuring Sustainable Entrepreneurship in the Food Sector
Theodore Tarnanidis. © 2022. 8 pages.
The current study aims to investigate the concept of sustainable entrepreneurship (SE) in the Greek domain for the food sector. The study is based upon the decomposition of the...
Instigators and Victims of Racism Abuse in Football: Are the Same, Different, or What?
Instigators and Victims of Racism Abuse in Football: Are the Same, Different, or What?
Theodore Tarnanidis, Georgios Tsaples, Jason Papathanasiou, Stefano Armenia. © 2021. 14 pages.
The current research provides a mapping of the most important instigators and victims of racism abuse in football. Based on the literature review findings, it is observed that in...
Knowledge Management Practices in the Public Sector
Knowledge Management Practices in the Public Sector
Vasileios Ismyrlis, Theodore Tarnanidis, Efstratios Moschidis. © 2020. 263 pages.
The public sector provides services to the public and does not expect to acquire financial gain; hence, the practices from the private sector could not be used efficiently...
A System Dynamics Model and Interface for the Simulation and Analysis of Milk Supply Chains
A System Dynamics Model and Interface for the Simulation and Analysis of Milk Supply Chains
Georgios Tsaples, Theodore Tarnanidis. © 2020. 28 pages.
The objective of this chapter is the development of a System Dynamics model for the study of the milk supply chain and how an extreme event can affect its behavior. A simple...
Instigators and Victims of Racism Abuse in Football: Are the Same, Different, or What?
Instigators and Victims of Racism Abuse in Football: Are the Same, Different, or What?
Theodore Tarnanidis, Georgios Tsaples, Jason Papathanasiou, Stefano Armenia. © 2020. 14 pages.
The current research provides a mapping of the most important instigators and victims of racism abuse in football. Based on the literature review findings, it is observed that in...
A Mapping of Knowledge Management Techniques and Tools for Sustainable Growth in the Public Sector
A Mapping of Knowledge Management Techniques and Tools for Sustainable Growth in the Public Sector
Loukas K. Tsironis, Theodore Tarnanidis. © 2020. 23 pages.
This chapter seeks to determine the criteria that lead to the excellence of knowledge management in the public sector. The authors discuss issues of what exactly knowledge means...
Driving Agribusiness With Technology Innovations
Driving Agribusiness With Technology Innovations
Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou. © 2017. 384 pages.
Modern web-based applications are pertinent for businesses, as they often encourage their core competencies and capabilities. As such, the agribusiness sector must begin to take...
A System Dynamics Model and Interface for the Simulation and Analysis of Milk Supply Chains
A System Dynamics Model and Interface for the Simulation and Analysis of Milk Supply Chains
Georgios Tsaples, Theodore Tarnanidis. © 2017. 25 pages.
The objective of this chapter is the development of a System Dynamics model for the study of the milk supply chain and how an extreme event can affect its behavior. A simple...