Thanuja Rathakrishnan

Thanuja Rathakrishnan is a Lecturer at Taylor’s Business School, Taylor’s University, Malaysia. She earned her PhD in Business Economics at Universiti Putra Malaysia (UPM). Prior to this, she obtained a Master of Business Administration from Putra Business School, UPM, Malaysia and was conferred a bachelor’s degree in Communication and Management by Upper IOWA University, USA. She has worked on entrepreneurism, family businesses and SMEs and tourism projects thereby expanding her interest in entrepreneurial tourism management. Thanuja also partakes in consultancy projects with government and nongovernment organisations. Her areas of interest are including, but not limited to entrepreneurship, small businesses, family businesses, and tourism. In addition to her academic role, Thanuja is also an Editorial Review Board Member of the Journal of Responsible Tourism Management and a Local Virtual Volunteer for AIESEC.

Publications

Harnessing Parasocial Interaction in Entrepreneurial Education: Virtual Mentoring for Distance Learning
Harnessing Parasocial Interaction in Entrepreneurial Education: Virtual Mentoring for Distance Learning
Thanuja Rathakrishnan, Thivashini B. Jaya Kumar, Feranita Feranita, Woon Leong Lin. © 2024. 29 pages.
This chapter examines the use of virtual mentors in distance learning for entrepreneurship education. Virtual mentors establish a strong connection with students via sharing...
Cracking the Code: Creating an Immersive Learning Environment Through a Digital Escape Room Adventure
Cracking the Code: Creating an Immersive Learning Environment Through a Digital Escape Room Adventure
Thivashini B. Jaya Kumar, Thanuja Rathakrishnan. © 2024. 19 pages.
Escape rooms are a cutting-edge method of evaluating student learning because they give them a scenario in which they must solve issues and solve puzzles using numerous clues and...