Thanuja Rathakrishnan

Thanuja Rathakrishnan is currently employed as a Lecturer at Taylor's University in Malaysia. She successfully completed her doctoral studies in Business Economics at Universiti Putra Malaysia (UPM). Prior to her PhD, she pursued a Master of Business Administration degree from Putra Business School, UPM, Malaysia. She also holds a bachelor's degree in Communication and Management from Upper IOWA University, USA. Throughout her career, Dr. Thanuja has focused on various areas such as entrepreneurship, entrepreneurship education, family businesses, SMEs, and tourism projects, which has expanded her interest in entrepreneurial tourism management. She has also been actively involved in consultancy projects with both government and non-government organizations. Apart from her academic commitments, Dr. Thanuja contributes to the scholarly community in other capacities as well. She serves as an esteemed member of the Editorial Review Board for the Journal of Responsible Tourism Management. Additionally, she volunteers as a Local Virtual Volunteer for AIESEC, an international non-profit organization that offers leadership development and cross-cultural exchange opportunities to young people.

Publications

Harnessing Parasocial Interaction in Entrepreneurial Education: Virtual Mentoring for Distance Learning
Harnessing Parasocial Interaction in Entrepreneurial Education: Virtual Mentoring for Distance Learning
Thanuja Rathakrishnan, Thivashini B. Jaya Kumar, Feranita Feranita, Woon Leong Lin. © 2024. 29 pages.
This chapter examines the use of virtual mentors in distance learning for entrepreneurship education. Virtual mentors establish a strong connection with students via sharing...
Cracking the Code: Creating an Immersive Learning Environment Through a Digital Escape Room Adventure
Cracking the Code: Creating an Immersive Learning Environment Through a Digital Escape Room Adventure
Thivashini B. Jaya Kumar, Thanuja Rathakrishnan. © 2024. 19 pages.
Escape rooms are a cutting-edge method of evaluating student learning because they give them a scenario in which they must solve issues and solve puzzles using numerous clues and...
AI Tools: Anxiety to Achievement - Unveiling the Psychological Dynamics of Technology Adoption
AI Tools: Anxiety to Achievement - Unveiling the Psychological Dynamics of Technology Adoption
Thanuja Rathakrishnan, Thivashini B. Jaya Kumar, Mung Khie Tsen, Mei Kei Leong, Aqilah Yaacob. © 2024. 24 pages.
Amidst the rapid AI integration in higher education, this qualitative study explores psychological dynamics among higher education students in Malaysia. The chapter uncovers a...