Thangaraja Arumugam

Thangaraja ArumugamThangaraja Arumugam ’s area of interest is in the field of business and marketing analytics. He holds a Post Graduate Program in business analytics and business intelligence from the University of Texas. His research work has been published and presented in reputed journals and international conferences. He holds patents in the field of social mining, image processing and deep learning. He gained certifications in Marketing analytics, pricing analytics and sales forecasting from the Scandinavian Institute of business analytics. He holds several certificates such as marketing analytics: know your customers, Macquarie University, Australia. Applying data analytics in marketing, University of Illinois, USA. Artificial intelligence in marketing, university of Virginia, USA, etc.

Publications

Internet of Things and Its Relevance to Digital Marketing
Internet of Things and Its Relevance to Digital Marketing
Shouvik Sanyal, Kalimuthu M., Thangaraja Arumugam, Aruna R., Balaji J., Ajitha Savarimuthu, Chandan Chavadi, Dhanabalan Thangam, Sendhilkumar Manoharan, Shasikala Patil. © 2023. 17 pages.
The internet of things characterizes a unified structure of internet-supported objects that can gather and send data through a wireless network with no intervention of humans. By...
COVID-19 Pandemic and Its Brunt on Digital Transformation and Cybersecurity
COVID-19 Pandemic and Its Brunt on Digital Transformation and Cybersecurity
Dhanabalan Thangam, Thangaraja Arumugam, Uday K. kommuri, Kalyani Velusamy, Mathiraj Subramanian, Sathis Kumar Ganesan, M. Suryakumar. © 2022. 28 pages.
COVID-19 has collapsed all the sectors in the world and created new strategies for business houses; as a result, all the industries have transformed their operating model from...