Thaisaiyi Zephania Opati

Thaisaiyi Zephania Opati is currently the Head of Department and a lecturer at the Riara School of Business. He has published two books “Personal Branding –King Solomon’s way” (2012) and “The Terrorist in the boardroom” (2014). He has also published “Characteristics of the African Buyer's Purchase Behaviour in conjunction with Olamide Shittu and Uchenna Uzo as a chapter In Indigenous Management practices in Africa –A guide to practitioners (2018) Uchenna Uzo and Abel Kinoti (Eds) Emerald Publishing. He has also published a Chapter “USA Economic Nationalism and the Second-Hand Clothes Industry in Sub-Saharan Africa (2019) in International Firms’ Economic Nationalism and Trade Policies in the Globalization Era Harish C. Chandan and Bryan Christiansen (Eds). He has taught in Riara University and Jomo Kenyatta University of Agriculture and Technology. He has consulted for United Nation Volunteer Association and Global Village Publishers as a business writer. He has presented a paper in Lagos Nigeria about “Effects of Foreign Advertising on The Kenyan Millennials” at Lagos Business School in August 2016; He also in conjunction with Dr. Margaret Oloko he presented a paper that looked at “The critical factors that determine brand loyalty of children to the adulthood” at “Africa Rising” at Riara University in August 2014. He has also presented a paper “Branding to Children - the adults becoming” in the International Commerce Advertising, Marketing and Retail Conference (INCOMAR) Maleka Malaysia in 2010. He has also conducted the “Campus Climate Survey study” at University Technology Mara Malaysia. His master’s paper thesis was focused on “Strategic fit of the diversification of the KFC and Pizza Malaysia.” of the two outlets. He is a Commonwealth Scholar, a member of the Charted Institute of Marketers (UK) and a member of Academy of International Business. His interest is in Branding, Strategy, Consumer Behavior and International .