Terry Daugherty

Terry Daugherty (Ph.D., Michigan State University) is a Research Fellow for the Suarez Applied Marketing Research Laboratory and Taylor Institute for Direct Marketing, as well as an Assistant Professor in the Department of Marketing, at The University of Akron. His research focuses on exploring strategic, social, and technological issues within consumer psychology involving the mass media. Terry’s research has appeared in the Journal of Consumer Psychology, Journal of Advertising, Psychology & Marketing, Journal of Interactive Marketing, Journal of Computer-Mediated Communication, International Journal of Electronic Marketing & Retailing, International Journal of Internet Marketing & Advertising, Journal of Interactive Advertising, and American Journal of Business, among numerous others. Prior to joining UA, Terry worked in the media industry as well as conducted research at the M.I.N.D. Lab at Michigan State University, eLab in the Owen Graduate School of Management at Vanderbilt University, and was the Director of the Media Research Lab in the Department of Advertising at The University of Texas.

Publications

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Matthew S. Eastin, Terry Daugherty, Neal M. Burns. © 2011. 768 pages.
Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on...
Expectancy-Value: Identifying Relationships Associated with Consuming User-Generated Content
Expectancy-Value: Identifying Relationships Associated with Consuming User-Generated Content
Terry Daugherty, Matthew S. Eastin, Laura F. Bright, Shu-Chuan Chu. © 2011. 15 pages.
Consumers today have more control over media consumption than ever before, with interactive media helping to transform the industry away from a traditional publisher-centric...
Impact of Internet Self-Efficacy on E-Service Brands
Impact of Internet Self-Efficacy on E-Service Brands
Terry Daugherty, Harsha Gangadharbatla, Matthew S. Eastin. © 2009. 17 pages.
As the Internet expands to include individual applications such as banking, shopping, information gathering, and so on, brand managers and marketers have turned to the Internet...
eCRM: Understanding Internet Confidence and the Implications for Customer Relationship Management
eCRM: Understanding Internet Confidence and the Implications for Customer Relationship Management
Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla. © 2005. 17 pages.
As we enter the 21st century many firms implementing Customer Relationship Management strategies have turned to the Internet as a primary means for collecting consumer data....