Teresa Paiva

Teresa Paiva is a Professor in Management and Marketing at Guarda Polytechnic Institute (IPG). Has a PhD in Management, specialising in Marketing (Consumer Behaviour area). Holds a master's degree in Business Sciences, specialising in Strategic Management and Business Development and a degree in Economics, and a post-graduation course in Incubators, accelerators, and entrepreneurial development centres Direction by the University of Salamanca, and is a certified trainer of Management and Entrepreneurship. Develops research in Marketing, Innovation and Entrepreneurship with several scientific and technical publications, develops activity in trends and product innovation, and works as a consultant for product innovation development. Has experience coordinating several scientific and applied research projects, co-financed by national and/or European funds and participates in European co-financed projects. Has been an evaluator of projects that are candidates for funding programs and business plans, as well as a scientific reviewer, tutor and jury of master and doctoral theses.

Publications

Influence Drivers of Food Waste Platforms Within Their Circular Economy Contribution: A Portuguese Analysis
Influence Drivers of Food Waste Platforms Within Their Circular Economy Contribution: A Portuguese Analysis
Cristina Castro, Gil Manuel Costa Inácio, Hugo Mendes, Teresa Paiva. © 2024. 19 pages.
Every year, 1.3 billion pieces of food are wasted, which impacts the circular economy's (CE) effective transition, and greater knowledge of the consumer's opinion and...
Green Marketing
Green Marketing
Teresa Paiva. © 2021. 14 pages.
The search for integration of environmental concerns and social responsibility in companies has pursued several different stages and processes. To better understand them we need...
Entrepreneurship Education: Background and Future
Entrepreneurship Education: Background and Future
Helena Saraiva, Teresa Paiva. © 2020. 12 pages.
This chapter presents a reflection on the trends of the role assumed by entrepreneurship and entrepreneurship education over the last decades, namely from the seventies of the...
Youth Start: Entrepreneurial Challenges Project Programme – An Innovative Way of Teaching
Youth Start: Entrepreneurial Challenges Project Programme – An Innovative Way of Teaching
Sérgio Leal, Teresa Paiva, Luísa Cagica Carvalho, Ilda Figueiredo, Dana T. Redford. © 2020. 20 pages.
The Youth Start – Entrepreneurial Challenges Project (USTART), is a project co-funded by Erasmus+ Programme of the European Union, that promotes practical experiential learning...
Technological Innovation and Sustainable Development: A Case Study of the Knitwear Industry of Seia and Gouveia Counties, Portugal
Technological Innovation and Sustainable Development: A Case Study of the Knitwear Industry of Seia and Gouveia Counties, Portugal
Teresa Paiva, Luis Farinha. © 2020. 13 pages.
Industrial competitiveness is linked to sustainable business practices if firms want to be competitive and position themselves as sustainable companies. This chapter analyses how...
Poliempreende Project: A Validated Methodology for Entrepreneurship Education
Poliempreende Project: A Validated Methodology for Entrepreneurship Education
Teresa Paiva, Maria Leopoldina Alves, Jorge Humberto Marinho Sampaio. © 2019. 11 pages.
The Portuguese polytechnic high education network has developed a reference project with an institutional cooperation and entrepreneurship education methodology of development...
Impact's Perception of Entrepreneurship Competences Acquisition in Polytechnic High Education Students
Impact's Perception of Entrepreneurship Competences Acquisition in Polytechnic High Education Students
Teresa Paiva, Amaia Yuberrasco, Pedro Tadeu, Maria Leopoldina Alves, Elisa Figueiredo. © 2019. 23 pages.
The discussion about the evaluation of the teaching of entrepreneurship or training programmes from the perspective of a higher education institution is usually linked to the...