Swati Priya

Swati Priya is working as an Assistant Professor at the Dept. of Humanities and Professional Communication, BBDNIIT, Lucknow, Uttar Pradesh, India. Her specialization area is Rural marketing. She has qualified for UGC NET in Management and has 14 years of teaching experience. She can be contacted at email: priyaswati009@gmail.com

Publications

Rural Communication Media: Its Impact on the Rural Markets
Rural Communication Media: Its Impact on the Rural Markets
K. K. Kishore Mishra, Swati Priya, Syed Sajid Hussain, Swati Gupta. © 2024. 17 pages.
The chapter aims at analyzing the impact of rural media of communication, which is a blend of conventional rural-centric media and modern mass media, on the rural markets of...
Challenges in Integrating Robo-Advisors Into Wealth Management
Challenges in Integrating Robo-Advisors Into Wealth Management
Pawan Pant, Kaushal Kishore Kishore, Swati Priya, Sunil Kant Mishra, Kavita Dahiya. © 2024. 10 pages.
The incorporation of robo-advisors into wealth management signifies a revolutionary change in the provision of financial services. An outline of the difficulties involved in this...