Surendar Gade

Surendar Gade is a Post-Doctoral Fellow in Finance from UGC, New Delhi, currently working as an Assistant Professor of Finance, at the School of Commerce, Narsee Monjee Institute of Management Studies (NMIMS) University, Hyderabad. He has more than 20 years of teaching and research experience. He has published 26 papers in various journals of international and published three books. He also presented 20 papers in various Seminars & Conferences including papers presented in Bangkok, Thailand, and Boston, USA. He is a life member of ICA, IAA, IARDO, TCA, and a Member of AIMA. His research area is Personal and Behavioral Finance and Capital Market developments.

Publications

Battle Royale: Harley vs. Triumph
Battle Royale: Harley vs. Triumph
Potnuru Rama Krishna Gupta, Sunil Kumar, Surendar Gade. © 2023. 13 pages.
The case narrates a comparative study of Battle Royale: Harley-Davidson v/s Triumph. It is of their product launch and marketing strategies used by Harley-Davidson and Triumph...