Surabhi Singh

Surabhi SinghSurabhi Singh is an accomplished academic professional with a passion for Marketing, holding a PhD degree in the area of Marketing from AMU, she brings a wealth of knowledge and experience to her work. With over 23 years of experience in academia, Dr Singh has established herself as a leading expert in Digital Marketing and Neuromarketing. She has published extensively in reputable journals and has presented her research at numerous national and international conferences. In addition to her research accomplishments, Dr Surabhi Singh is dedicated to excellence in teaching and mentorship. She has developed and taught courses on Marketing and has supervised around 500 PGDM students and also PhD students in their research endeavours. Her commitment to service is evident through her active participation in professional organizations in various administrative, and editorial roles for academic journals, and engagement with the broader community. She strives to promote diversity, equity, and inclusion in all aspects of her work.

Publications

Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin
Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin
Surabhi Singh. © 2024. 295 pages.
There is a serious issue affecting the tourism sector right now. Traditional service models and approaches are no longer sufficient to meet the evolving needs and expectations of...
Adoption and Implementation of AI in Customer Relationship Management
Adoption and Implementation of AI in Customer Relationship Management
Surabhi Singh. © 2022. 272 pages.
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is...
Investigating the Critical Success Factors of Artificial Intelligence-Driven CRM in J. K. Tyres: A B2B Context
Investigating the Critical Success Factors of Artificial Intelligence-Driven CRM in J. K. Tyres: A B2B Context
Surabhi Singh, José Duarte Santos. © 2022. 12 pages.
AI-powered technologies allow online B2B companies to serve their customers with accurate and relevant information, 24/7. For example, they experience an increase in requests for...
AI and Customer Experience in the Fashion Industry
AI and Customer Experience in the Fashion Industry
Jasmandeep Kaur, Surabhi Singh, Ramanjeet Singh. © 2022. 12 pages.
This chapter portrays artificial intelligence with the improvement of customer experience on online and offline fashion purchases. The presence of AI in the retail business is...
Investigating E-Wallet Adoption in India: Extending the TAM Model
Investigating E-Wallet Adoption in India: Extending the TAM Model
Surabhi Singh, Sanchita Ghatak. © 2021. 13 pages.
This study aims to investigate the customer adoption of e-wallets in India. The paper further seeks to explore the significant relationships amongst the constructs of TAM in...
Driving Traffic and Customer Activity Through Affiliate Marketing
Driving Traffic and Customer Activity Through Affiliate Marketing
Surabhi Singh. © 2018. 233 pages.
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the...
Affiliate Marketing and Customer Satisfaction
Affiliate Marketing and Customer Satisfaction
Surabhi Singh. © 2018. 10 pages.
The different tools used in digital marketing are meant to increase the web traffic. One of the important components is Affiliate Marketing. This chapter will bring huge...
Student's Perception Towards Digital Learning for Skill Enhancement Programs
Student's Perception Towards Digital Learning for Skill Enhancement Programs
Surabhi Singh. © 2018. 12 pages.
Integrating digital activities into the broader strategy can be challenging for institutions providing online education they don't have yet strong digital capabilities....
Role of Media in Success of E-Tailing
Role of Media in Success of E-Tailing
Surabhi Singh. © 2018. 15 pages.
This chapter proposes to bring forth insights as how media contributes in e-tailing. The success of online retailers owe to the role which media plays in changing the consumer...
Role of Media in Success of E-Tailing
Role of Media in Success of E-Tailing
Surabhi Singh. © 2016. 15 pages.
This chapter proposes to bring forth insights as how media contributes in e-tailing. The success of online retailers owe to the role which media plays in changing the consumer...