Surabhi Singh

Surabhi SinghSurabhi Singh is a spirited academician with a flair of entrepreneurial spirit and a persistent passion for continuous learning to upgrade her teaching and research with Ph.D. (Thesis Submitted) from AMU, PGDBA-Mktg., MCA and M COM and passion for innovative learning. She has created a niche for herself in Education Industry. With a rich experience of more than 16 years in academics, research, teaching, training & consultancy, she has been contributing immensely in Jaipuria School of Business as Associate Professor-Marketing and Data Analytics. Keeping her journey to contribute in the areas of Research and Consultancy, she is contributing globally in the field of academics as Editorial Board Member of Journal of Management-Value and Ethics, India; Journal of Advanced Research in Operational and Marketing Management, India; Academy of Business and Retail Management, UK; International Journal of Transformation in Operational & Marketing Management (IJTOMM), India and SIU Journal of Management, Thailand. With more than 15 FDPs/MDPs/Workshops conducted and Research and Consultancy assignments of reputed companies, she has to her credit more than 40 paper publications in refereed International/National Journals, 17 articles published in blogs and has edited 5 National and 1 International Edited books with publishers like Bharti Publications, IGI Global and IMS Publishing House. Being an ardent researcher, she has presented research papers at IIMs, AIMA, Premier B Schools, India, Thailand, Dubai, & is associated with ICMIS, Bangkok in Program Review Committee since 2014, associated with AIMS-14, in Program Review Committee since 2016, and ICBTM, Dubai in Program Review Committee since January 2017. She was the recipient of IMS Noida’s Award of ‘A Grade Faculty’ in 2013 and received Second Best Case Award from UK Journal for case writing in 2014. She won Second Best Paper Award in National Conference at one of the premier Business School in 2011. She has received Women Achiever-2017’ for achieving excellence in Marketing Education on April 29, 2017 in Indian Women Convention-2017.

Publications

Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin
Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin
Surabhi Singh. © 2024. 295 pages.
There is a serious issue affecting the tourism sector right now. Traditional service models and approaches are no longer sufficient to meet the evolving needs and expectations of...
Adoption and Implementation of AI in Customer Relationship Management
Adoption and Implementation of AI in Customer Relationship Management
Surabhi Singh. © 2022. 272 pages.
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is...
Investigating the Critical Success Factors of Artificial Intelligence-Driven CRM in J. K. Tyres: A B2B Context
Investigating the Critical Success Factors of Artificial Intelligence-Driven CRM in J. K. Tyres: A B2B Context
Surabhi Singh, José Duarte Santos. © 2022. 12 pages.
AI-powered technologies allow online B2B companies to serve their customers with accurate and relevant information, 24/7. For example, they experience an increase in requests for...
AI and Customer Experience in the Fashion Industry
AI and Customer Experience in the Fashion Industry
Jasmandeep Kaur, Surabhi Singh, Ramanjeet Singh. © 2022. 12 pages.
This chapter portrays artificial intelligence with the improvement of customer experience on online and offline fashion purchases. The presence of AI in the retail business is...
Investigating E-Wallet Adoption in India: Extending the TAM Model
Investigating E-Wallet Adoption in India: Extending the TAM Model
Surabhi Singh, Sanchita Ghatak. © 2021. 13 pages.
This study aims to investigate the customer adoption of e-wallets in India. The paper further seeks to explore the significant relationships amongst the constructs of TAM in...
Driving Traffic and Customer Activity Through Affiliate Marketing
Driving Traffic and Customer Activity Through Affiliate Marketing
Surabhi Singh. © 2018. 233 pages.
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the...
Affiliate Marketing and Customer Satisfaction
Affiliate Marketing and Customer Satisfaction
Surabhi Singh. © 2018. 10 pages.
The different tools used in digital marketing are meant to increase the web traffic. One of the important components is Affiliate Marketing. This chapter will bring huge...
Student's Perception Towards Digital Learning for Skill Enhancement Programs
Student's Perception Towards Digital Learning for Skill Enhancement Programs
Surabhi Singh. © 2018. 12 pages.
Integrating digital activities into the broader strategy can be challenging for institutions providing online education they don't have yet strong digital capabilities....
Role of Media in Success of E-Tailing
Role of Media in Success of E-Tailing
Surabhi Singh. © 2018. 15 pages.
This chapter proposes to bring forth insights as how media contributes in e-tailing. The success of online retailers owe to the role which media plays in changing the consumer...
Role of Media in Success of E-Tailing
Role of Media in Success of E-Tailing
Surabhi Singh. © 2016. 15 pages.
This chapter proposes to bring forth insights as how media contributes in e-tailing. The success of online retailers owe to the role which media plays in changing the consumer...