Supriya Lamba Sahdev

Supriya Lamba Sahdev is is a certified trained academician, researcher, and a certified coach with 12+ years of experience in the field of Marketing and International Business, is currently working as Associate Professor + HOD Marketing and Head of International Office at ISBR Business School, Bengaluru, Karnataka, India. Prior to this she has worked with Amity University, Uttar Pradesh for 10+ years. She has done her double bachelors- in Commerce and Education and her double masters- in Commerce and Education. She has done Ph.D. in Management in the area of Open Innovation in Indian Food Processing SMEs. Having an enriched research portfolio with the peer-reviewed publication in International and National Journals, book chapters, and conference presentations across top tier journals in Management. Presently has to her credit more than 50 plus Research Papers in UGC and SCOPUS publications in reputed national and international journals accompanied with hundreds of Research participation in International/National Conferences. She is serving as a member ofreview/editor committee for multiple conferences and journals. She has conducted more than 4 International Conferences as the Co-Convener. She had acted as the special session-conference chair for more than 6 International Conferences. She is also acting as the Lead Editor for 10 journals. She has also delivered several invited talks and seminars at several platforms of national and international repute. She got 3 patents published out of which 2 are granted. And has edited one book as the first author.Demonstrating exceptional leadership skills, Dr. Supriya Lamba Sahdev has held the position of Head of International Programs, underscoring her global outlook and commitment to fostering international partnerships. Her academic expertise traverses’ various domains within Research Methodology, Digital Marketing, Service Marketing, Marketing Analytics, Gamification in Marketing, International Marketing, Open Innovation, International Business, Trade Analytics, International Documentation and Logistics, International Trade, Big data analytics, Artificial Intelligence in the area of International Business and Marketing. Throughout her illustrious career, Dr. Supriya has made significant contributions to the academic community, remaining at the forefront of technological advancements. With a comprehensive skill set, she is widely recognized as an authority in her field, making invaluable contributions to research, education, and international collaboration.

Publications

Metaverse and Brand: A Futuristic Approach of Digital Marketing Strategy for Luxury Brand - India's Hidesign
Metaverse and Brand: A Futuristic Approach of Digital Marketing Strategy for Luxury Brand - India's Hidesign
Supriya Lamba Sahdev, Chitra Krishnan. © 2024. 9 pages.
By offering customers a satisfying shopping experience, Hidesign has effectively expanded its market and taken the lead in the Indian luxury market within the framework of the...
An Analysis on the Future Usage of Metaverse in the Marketing Event Industry in India: An ISM Approach
An Analysis on the Future Usage of Metaverse in the Marketing Event Industry in India: An ISM Approach
Supriya Lamba Sahdev, Chitra Krishnan, Amilson Durans, Ahdi Hassan, Jugnu Thakur. © 2024. 18 pages.
The term metaverse has recently attracted much attention and is being widely discussed in various industries around the world, including marketing and events. This research...
Promoting Sustainable Management Through Technological Innovation
Promoting Sustainable Management Through Technological Innovation
Supriya Lamba Sahdev, Chitra Krishnan, Ahdi Hassan. © 2023. 293 pages.
The world is facing unprecedented environmental and social challenges that threaten our ability to achieve a sustainable future for all. Issues like climate change, resource...