Sunil Kumar

Sunil KumarSunil Kumar is an Assistant Professor at GITAM School of Business, GITAM (Deemed to be University) Visakhapatnam, Andhra Pradesh, India. He has over 8 years of teaching experience. He earned his Ph.D from Jamia Millia Islamia (A Central University), New Delhi in the area of NGO Management. He has qualified UGC-NET-JRF in Management. His academic qualifications include BA, MBA, DCA and Ph.D. He has published papers in Journals of repute indexed and listed in Scopus, Web of Science, ABDC and UGC care etc. He is a life member of Indian commerce association.

Publications

E-Word of Mouth and Purchase Intention: The Mediating Role of Attitude Towards Social Media Advertising and Consumer Engagement
E-Word of Mouth and Purchase Intention: The Mediating Role of Attitude Towards Social Media Advertising and Consumer Engagement
Manoj Kumar Mishra, Nidhi Sharma, Sunil Kumar. © 2023. 9 pages.
The aim of the study is to investigate the effect of e word of mouth, consumer engagement, and attitude towards social media advertising on purchase intention of consumers...
Challenges Faced by Affiliated Institutions (Tier- II) in Outcome-Based Education (OBE) Implementation: A Literature Survey
Challenges Faced by Affiliated Institutions (Tier- II) in Outcome-Based Education (OBE) Implementation: A Literature Survey
Sunil Kumar, Anshu Lochab, Manoj Kumar Mishra. © 2023. 12 pages.
The objective of this study is to identify the issues affiliated institutions faced during the effective implementation of outcome-based education (OBE). The literature from both...
Battle Royale: Harley vs. Triumph
Battle Royale: Harley vs. Triumph
Potnuru Rama Krishna Gupta, Sunil Kumar, Surendar Gade. © 2023. 13 pages.
The case narrates a comparative study of Battle Royale: Harley-Davidson v/s Triumph. It is of their product launch and marketing strategies used by Harley-Davidson and Triumph...