Sumitha Anantharajah

Sumitha Anantharajah is a lecturer working in the School of Hospitality, Tourism & Events Faculty of Social Sciences & Leisure Management at Taylor's University, Malaysia.

Publications

Leveraging ChatGPT and Digital Marketing for Enhanced Customer Engagement in the Hotel Industry
Leveraging ChatGPT and Digital Marketing for Enhanced Customer Engagement in the Hotel Industry
Ruth Sabina Francis, Sumitha Anantharajah, Sarthak Sengupta, Amrik Singh. © 2024. 14 pages.
Artificial intelligence-based chat generative pre-trained transformer (ChatGPT), and provides numerous ideas for future research in consumer studies and marketing in the context...