Suja R. Nair is a holder of Ph.D, MBA and BA(Hons.) degrees with 24 years of work experience that includes Corporate, Academics and Research. She is an Independent Researcher and Author since 1999, and has also been handling Strategic Marketing as a Co-entrepreneur at Educe Micro Research, Bangalore, India, since 2002. As a prolific writer she has written many text-books in the areas of Marketing Research, Consumer Behavior, Retail Management and Organizational Behavior, which are widely read and recommended by leading universities/institutes in India. Her papers have been published in referred Indian Journals and top International Journal publications such as Inderscience Publishers and Emerald Group Publishing. She has contributed chapter's to edited Reference books published by well acclaimed international publishers such IGI Global and Palgrave Macmillan. She is on the editorial board of IAFOR Journal of Education and also an International Reviewer for referred Journals. Her major fields of research interest include Ethics, Education Management, Entrepreneurship, Retail Marketing and Consumer Behavior.