Subhankar Das

Subhankar Das is currently working at Duy Tan University, Vietnam as a Researcher & Professor. He is a UGC NET qualified Ph.D. in Marketing Management from SoA University. He has 10 SCOPUS indexed publications & 1 acceptance in management, three research papers in review (All are Sage, Wiley & Inderscience publications) till date. He is a winner of 4 International Awards in the field of management study & research from reputed organizations. He is an IIM Lucknow alumni and has certifications from University of British Columbia & IIM Bangalore, Manipal & Google certified faculty in Case-based pedagogy and digital branding. He is also acting as Member of Center of Excellence for TISS-SVE for ‘Management & Entrepreneurship and Professional Skills’ Vertical, Mumbai. He is having 14 years of progressive teaching experience across with proven abilities in classroom teaching, management of departmental activity & 3 years of Industry experience in production and research. He is associated with nine associations with various International & national governing bodies.

Publications

Innovations in Digital Branding and Content Marketing
Innovations in Digital Branding and Content Marketing
Subhankar Das, Subhra Rani Mondal. © 2021. 311 pages.
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers...
Banking Innovative Service With Digital Brand Equity for New Age Consumers: Internet Banking and Millennial Consumerism
Banking Innovative Service With Digital Brand Equity for New Age Consumers: Internet Banking and Millennial Consumerism
Sonu Dua, Inderpal Singh, Subhankar Das. © 2021. 26 pages.
Digital banking is at the helm of all intangible transactions for the new age consumers in this world of touchless banking. So here in this chapter the authors tried to reconcile...
Sustainability of Green Building Practices in Residential Projects
Sustainability of Green Building Practices in Residential Projects
Subhankar Das. © 2020. 15 pages.
A green building is a sustainable building that has minimal impacts on the environment throughout its life. For the purposes of this report, “green building” is understood to...
Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations
Effect of Consumer Green Behavior Perspective on Green Unwavering Across Various Retail Configurations
Subhankar Das, Anand Nayyar. © 2020. 29 pages.
Client unwavering empowers organizations to outflank contenders and better fulfill clients' needs and wants. Individuals today are progressively inspired by purchasing green...
Innovative Ideas to Manage Urban Traffic Congestion in Cognitive Cities
Innovative Ideas to Manage Urban Traffic Congestion in Cognitive Cities
Subhankar Das, Anand Nayyar. © 2019. 24 pages.
The cognitive city transport plays a vital role in setting the targets of monetary similarity and aggressiveness, social harmony, and reasonable significant development. As per...